Morgan Reach, a national accountancy practice with its head office in Edgbaston, Birmingham is proud to announce its continued commitment to fostering local talent by sponsoring international squash player Alicia Mead. A key figure in England’s squash scene and currently ranked 49th in the world, Alicia is a shining example of determination and talent in the sport.
This sponsorship, facilitated through The Edgbaston Priory Club, provides Alicia Mead with a Morgan Reach branded Mini Cooper. This support will ensure she remains mobile and able to commute effortlessly between training, competitions, and other commitments, allowing her to focus fully on excelling in her sporting career.
Morgan Reach has been a long-time supporter of local and national talent, including its sponsorship of the British Junior Open 2024. The energy and success of last year’s event inspired Managing Director Dr Kamran Shaikh to continue this tradition into 2025, furthering the firm’s engagement with the local community and rising stars.
Following their successful sponsorship of the British Junior Open in 2024, Morgan Reach’s Managing Director decided to expand their support for grassroots and professional squash.
“We’ve seen the energy, passion, and commitment that drives squash players, and Alicia Mead exemplifies those qualities,” said Dr. Kamran Shaikh, Managing Director of Morgan Reach Chartered Certified Accountants. “As a local business, it is an honour to contribute to the journey of such an inspiring athlete from our community” added Dr Shaikh.
Matt Rawnsley, CEO of The Edgbaston Priory Club, expressed his enthusiasm: “It’s fantastic to see local businesses like Morgan Reach recognising the potential of athletes like Alicia. Their investment in her journey is a testament to Birmingham’s commitment to nurturing sports excellence.”
Alicia Mead, who trained at Edgbaston Priory Club and has steadily climbed the world rankings, shared her gratitude: “This sponsorship is a game-changer for me. Having the support of a community-driven business like Morgan Reach not only helps me financially but also motivates me to perform at my very best. I’m truly honoured and excited to represent Birmingham on the global squash stage.”
Alicia’s journey reflects her resilience and growth. Starting her professional career in 2011, she made her breakthrough in 2023/24, winning the Pader Open and the London Open, and rapidly rising from #75 to #44 in the world rankings. Now ranked 49th, she continues to inspire as one of England’s top squash talents.
This partnership underscores Morgan Reach’s commitment to supporting both local businesses and Birmingham’s thriving sports community. By investing in talent like Alicia, they aim to not only enhance her prospects but also spotlight Birmingham as a hub for sporting excellence.
